The November 8, 1999 special issue of Time Magazine is titled
"Beyond 2000." This compendium of pop-futurology articles
a forum for designer-baby advocates Lee Silver and Matt Ridley
assert that germline enhancement and human cloning are inevitable.
Ridley argues that by 2025, "Many human beings, especially
are rich, vain and ambitious, will be using test tubes…to
themselves and tinker with their genes….[F]ew doubt that
be feasible to clone a person by 2025."
Lee Silver spins out a marketing plan for consumer eugenics.
tells the tale of a hypothetical fertility clinic that, in 2025,
begins to advertise for "Organic Enhancement." "The
immediate and enormous," Silver writes. "The market
enhancement of newly fertilized embryos quickly overtook
Ridley's article can be found at