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Nine years ago, when she was 28, TLC's Dare to Wear host, Tai Beauchamp, called off her engagement after realizing that her then-partner wasn't the right match after all. She spent the next few years dating, but when she hit 35, she started to feel anxious about her biological clock, so she decided to freeze her eggs. After shelling out an initial $15,000 and paying an annual storage sum of $1,200, she now has 10 eggs stowed away in a freezer. "It's comforting to know I have my eggs on ice," she says. "It's the ultimate insurance policy. You can have all these plans for how you think your life will work out, but in reality, you actually have very little control. Having your eggs frozen is one place you can control. It's really given me peace of mind."

After Apple and Facebook announced in October 2014 that they would cover the costs of egg freezing for female employees, interest in the technology ramped up. Now, fertility clinics are wooing potential clients with free seminars and charts that...