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Bird's eye view of an old typewriter on a wooden desk.

In 1894, science fiction writer, journalist and eugenics proponent H.G. Wells, writing in Nature magazine, called on scientists to “popularize” science. Wells argued that when research costs rise and the state becomes science’s chief patron, scientists can no longer afford to ignore public perceptions: “maintenance of an intelligent exterior interest in current investigation becomes of almost vital importance.” If the public didn’t care about science, then there would not only be “the danger of supplies being cut off,” but also the danger of the public endorsing inquiries “of doubtful value” (ironic, given Wells’ enthusiasm for eugenics).

Major efforts to bring science to the American public were launched in the early twentieth century. The mission of the news agency Science Service, which was founded in 1921, was to get science coverage into mainstream media and “to create,” as historian Cynthia Bennet has put it, “a constituency who would value, demand, and protect science research.” These efforts were partly about funding, but were also framed as being about creating an informed, science-savvy citizenry who could meaningfully participate in American democracy. Wells’ call...