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In the U.S., birthrates have dipped to an all-time low of 1.73 births per mother.

More than anything, this is reflective of a timing shift, with more first-time mothers giving birth in their 30s or 40s rather than their 20s. The timing shift is driving demand for fertility treatment such as in vitro fertilization (IVF) and egg freezing, and if those treatments can deliver, the birth rate will rise again.

However, today, fertility treatments still have a success rate of below 50% on average and only account for 2% of live births. So, the question remains: How will the industry scale?

This is where technology comes into the picture. Here are the three key ways that technology will change — and improve — fertility care.

1. Creating Access

Today there are both soft costs and hard costs that impede access to fertility care. The soft costs include the tremendous amount of time it takes to research and find solutions and plan for in-clinic visits, not to mention the hours spent managing one’s own treatment.

Then there are the hard costs. An...