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A number of Australian IVF clinics tout egg freezing and storage for healthy women in their 30s who want a baby but are not yet ready to conceive.
Private cord banks can store tissue and blood from a baby's umbilical cord, which could potentially provide stem cells to be used to treat a range of illnesses from cancer to cerebral palsy.
Insuring against the future comes at a price with cord blood storage costing about $3000 and egg freezing up to $14,000, but critics say clinics that offer such services are exploiting people's fears.
IVF clinics say they are promoting ''fertility preservation'' services in response to strong demand for information. Private cord banks say they are offering parents peace of mind.
Advertisements for Fertility East promote services for single women featuring an image of a female with the number 35 on her chest and a clock set at five minutes to midnight on her...