Researchers analysed thousands of laboratory-made plasmids and discovered that nearly half of them had defects, raising questions of experimental reproducibility.
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Yet another Bay Area startup is promising to revolutionize health. In the tradition of Theranos, which tried to democratize blood testing, and Apple Watch, which wants to get people exercising, the newest player, Habit, wants to fix our diets.
Habit is peddling a "personalized nutrition" service that will be available in early 2017. In exchange for $299 and samples of your blood and saliva, you will get reams of raw data about how your body responds to different foods, access to the Habit app, and a session with a certified dietitian. For more money (Habit won’t say how much yet), you will be able to purchase meals shipped directly to your home, as well as customized eating plans.
At first glance, the concept is appealing — an individualized, paint-by-numbers food program for optimal health. Who wouldn’t want to know themselves at the "cellular level," to "eat better, feel better, be better," as the Habit introductory video promises? The food giant Campell Soup was certainly sold, investing $32 million into the new company.
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