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For neuroscientist Rafael Yuste, sitting in an ornate White House chamber yesterday listening to President Barack Obama heap praise—and some $100 million—on a brain-mapping initiative that he helped hatch was a "luminous" experience. "It felt like history," says the researcher, who works at Columbia University.

"There is this enormous mystery waiting to be unlocked," Obama told the East Room crowd packed with leaders of American neuroscience during a 12-minute paean to brain research (likely the most expansive yet delivered by an American president). By "giving scientists the tools they need to get a dynamic picture of the brain in action," he said, the new initiative will help scientists find a cure for complex brain processes such as traumatic brain injury and Parkinson's, and create jobs that "we haven't even dreamt up yet."

For all the lofty rhetoric, however, the White House didn't provide many details about how the BRAIN (Brain Research through Advancing Innovative Neurotechnologies) Initiative will accomplish its mission. And the lack of detail is worrying not only BRAIN skeptics—who argue that it targets the wrong goal and could...