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Black and white image of a human face, covered with aluminum foil. Light reflects off the foil.

Andrew remembers feeling a “tinge of apprehension” when he logged on to 23andMe. Several weeks earlier, he’d spit into a tube and mailed it to the genetic testing company, which analyzes customers’ DNA to estimate where their ancestors came from. But when he clicked on his color-coded ancestry chart, he felt relief: 99.7 percent European. He went to the Reddit page /r/WhiteRights, where he’s a moderator, and posted a screenshot: “Finally got around to checking my privilege,” he wrote. At the bottom of the chart, he’d photoshopped in an extra line: “100% Goy.”

“There’s kind of a running joke that everyone works for the JIDF [Jewish Internet Defense Force] or is secretly nonwhite,” explained Andrew, who says he’s a 31-year-old lawyer from Washington, D.C. “So when I posted my 23andMe results, I was playing off that.” (Andrew posts on Reddit as slippery_people, but, like quite a few of the white nationalists I’ve spoken to, he doesn’t want his real identity associated with these views.)

“Everyone” means those posting across the anonymous alt-right digital world — in subreddits, on 4chan...