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Silicon Valley wants to get women pregnant.
From period apps that predict a woman’s most fertile days to startups that claim to fast-track in vitro fertilization (IVF), reproductive tech is booming, and investors are digging deeper into their coffers to make sure everyone who wants a biological child can have one.
Somehow, women’s fertility apps have found a profitable niche in the predominantly-male tech scene, surging past all other mobile health apps in terms of funding revenue in 2014.
But while the tech industry has invested millions to ensure that future-mothers deliver happy and healthy babies, it also hopes they’ll deliver a lot of valuable private information.
As more women turn to data-driven fertility products, will they be forced to choose between taking control of their health and ceding control of how their personal information is used?
***Quantified self apps are allowing women to learn more about their biology than ever before. Sexual health topics that are still sequestered to sex-ed class or a doctor’s office are becoming less stigmatized, thanks in part to new platforms that...